Crowdsourcing – Monica Hamburg
Crowdsourcing: A term commonly used to describe mass collaboration via social media tools.
The unwashed masses coming together to solve a business problem? Interesting theory but could it work in practice? The answer seems to be yes.
In her presentation to the HTCE, Vancouver social media consultant Monica Hamburg explains the power and pitfalls of crowdsourcing. From toothpaste to gold mining, companies have found ways to benefit from expertise outside their company. And one individual even found love. Is crowdsourcing for you? Monica may have your answer.
Crowd Sourcing: Using Mass Collaboration to Inject Creativity and Innovation into your Workplace
The video can also be viewed directly: Crowdsourcing - HTCE November 2008 at blip.tv
Website References:
- HTCE Meeting Description: Crowd Sourcing: Using Mass Collaboration to Inject Creativity and Innovation into your Workplace
- Monica Hamburg's Post-Presentation Notes (Slides & Links): Crowdsourcing - Presentation at HTCE
- Me Like the Interweb
- Your Dose of Lunacy
- One Degree, "The inside scoop on digital marketing and social media for Canadian marketers"
